无锡屈臣氏汇金广场店营运管理分析
摘要：无锡市位于长三角经济发达地区，人均经济水平较高，居民的消费观念也比较前卫，追求时尚。近年来化妆品行业得到了空前的发展进步，化妆品市场份额进一步扩大。屈臣氏作为中国老牌的化妆品零售商,发展非常迅猛，本文旨在以无锡屈臣氏汇金广场店为例，对屈臣氏的管理体系和营销策划等方面进行详细的介绍和优缺点分析。认识到不足之处，汲长予短，在未来能够更进一步。
关键字：无锡屈臣氏：个人护理零售业：管理及营销：SWOT分析：缺点：未来发展
Wuxi Watsons Plaza Huijin operation management analysis
Abstract:Wuxi is located in the economically developed Yangtze River Delta region, the per capita economic level is higher, the consumption concept of residents is also more avant-garde, the pursuit of fashion. In recent years, the cosmetics industry has been an unprecedented development and progress, and further expand the market share of cosmetics. People pay more and more attention to their skin and health maintenance, in economically developed areas is more obvious. Watsons as a Chinese brand of cosmetics retailers are now developing very rapidly, with its own set of marketing management system, so that it is also shown in the development of distinctive features of the label. The purpose of this paper to Wuxi Watson Huijin square store, for example, to Watson's management system and marketing planning, and other aspects were introduced in detail and the advantages and disadvantages of the analysis. To recognize the shortcomings, learn from each other, further in the future.
Keywords: Wuxi Watsons, personal care retail, management and marketing, SWOT analysis, shortcomings, future developmen
目 录
摘要 1
一、无锡屈臣氏汇金广场店简介 1
（一）和记黄埔屈臣氏集团介绍 1
（二）无锡市汇金广场介绍 2
（三）无锡屈臣氏汇金广场店介绍 2
二、无锡市汇金广场屈臣氏门店综合分析 2
（一）门店选址条件及周围商圈分析 2
（二）店内布局陈列分析 3
（三）店内品牌分析 4
三、无锡汇金广场屈臣氏经营管理及营销分析 5
（一）无锡汇金广场屈臣氏经营理念 5
（二）无锡汇金广场屈臣氏营销方式分析 6
（三）个人护理零售业竞争对手 7
（四）无锡汇金广场屈臣氏SWOT分析 7
四、无锡屈臣氏汇金广场店存在的问题及解决方案 10
（一）无锡屈臣氏汇金广场店存在的问题 10
（二）对应的解决方案 11
五、结束语 12
参考文献 14
参考文献
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