春晚与少数民族文化艺术的传播
摘要
被称为“中国电视文艺奇观”的中央电视台春节联欢晚会,作为年终岁末五十六个民族大联欢的舞台,其中的民族元素不再是一个空洞的概念,而是一个个具体可感的艺术形式,体现少数民族文化的节目形态更是“春晚”不可缺少的一部分。以少数民族歌舞为代表的少数民族音乐文化是一个民族观念文化的形象化反映,而“春晚”内容上的宽广包容性和形式上的多样性,更是为少数民族文化的传播提供了广阔的舞台。
本文从央视“春晚”中展现少数民族文化的节目入手,分析了“春晚”的传播优势及传播效果,进而提出了其中存在的问题,并针对这些问题提出了相应的改进措施,使电视媒介与少数民族文化传播关系的研究得到了提升。
通过对央视“春晚”的少数民族文化传播策略研究,鼓励少数民族地区充分利用电视这一传播媒介,挖掘、宣传、彰显丰富多彩的民族文化,扩大传播范围,增强民族文化的跨界、跨国传播。同时也希望能够引起电视业界对少数民族文化传播的重视,特别是对央视“春晚”提供一个重要参考。
关键词：“春晚”；少数民族文化；传播；
Spring Festival Gala and the dissemination of culture and art of the minority nationalities
Abstract
Known as "the Chinese TV literary miracle" of the CCTV Spring Festival Gala, as a stage for year-end 56 Ethnic Festival, national elements is no longer an empty concept, but one specific sense of art form, reflecting the minority culture in the program form is part of the "Spring Festival" indispensable. Ethnic music and dance as the representative of the national minority music culture is reflect the idea and culture of a nation's image, and content of the "Spring Festival" broad and inclusive form of diversity is provides a broad stage for the spread of ethnic culture.
From the CCTV Spring Festival show of minority culture programs start, analysis of the "Spring Festival" advantage of the spread and dissemination of results, and then put forward the the existing problems, and aiming at these problems put forward corresponding improvement measures, the TV media and minority culture communication between research has been improved.
By CCTV "Spring Festival" minority culture communication strategy research, encourage minority nationality regions make full use of the spread of television media, mining, publicity, highlighting the rich and colorful ethnic culture, expand the scope of the spread, to enhance the national culture of the cross-border, transnational dissemination. At the same time, it also hopes to be able to cause the TV industry's attention to the culture of ethnic minorities, especially the CCTV "Spring Festival evening show" to provide an important reference.
Key words: "Spring Festival Gala"; minority culture; communication;
目 录
摘要 I
Abstract II
1 央视“春晚”少数民族文化节目概述 1
1.1“春晚”概述 1
1.2“春晚”中的少数民族文化表现形态 1
2 央视“春晚”在少数民族文化传播中的独特优势 4
2.1主题定位 4
2.2节目多样性要求 4
2.3审美需求 5
3 央视“春晚”对少数民族文化的传播效果 8
3.1保持各民族文化的独特性 8
3.2传播多元文化信息 8
4 央视“春晚”在少数民族文化传播方面应做的改进 10
4.1多层次认识少数民族文化 10
4.2抓住少数民族文化艺术特点 10
4.3在节目形式和内容上不断创新 10
总结 15
参考文献 16
参考文献
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［3］王文章.非物质文化遗产概论［M］.北京:文化艺术出版社,2006.
［4］钱琳.西部大开发与少数民族非物质文化遗产的法律保护［J］.宁夏党校学报,2011,(3)．
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