浅谈 C2C 网店推广策略——以阳光利群平价鞋铺为例
摘要：在过去的几年里，互联网创业逐步兴起，许许多多的人在淘宝网上开起了网店。现如今的竞争压力
愈来愈大，中小型网店难以生存。推广策略在这个时候显得至关重要，是一家店铺能否继续生存与发展的
关键。
本论文主要根据阳光利群平价鞋铺现在所处的竞争环境，面对推广老旧单一，且效率低下的问题，提出原
因及解决方案，从而使得该网店能够站稳脚跟并发展壮大。同时对该网店的推广策略加以分析，试着从多
个角度提出合理化的建议。针对该网店推广方式存在的推广费使用不当、效率较低、推广手段单一老旧且
稀缺等问题，提出正确使用直通车推广、发挥淘宝客应有成效、强化淘宝内功技巧、挖掘新型推广手段等
方案，从而达到有效控制推广成本，提高推广效率，优化推广策略等目的。
关键词：淘宝网店；推广策略；优化
Talking about the Promotion Strategy of C2C Online Shop
--- Take Sunshine Liqun Fair Price Shoe Shop as an
Example
Abstract:Over the past few years, Internet entrepreneurship has gradually risen, and many people have opened
online stores on Taobao. Nowadays, the competition pressure is increasing, and it is difficult for small and medium-sized online stores to survive. Promotion strategy is very important at this time, which is the key to the
survival and development of a shop. In this paper, according to the competitive environment of Sunshine Liqun Fair Price Shoe Shop, facing the problem of promoting old and single, and inefficient, the reasons and solutions are put forward, so that the online
shop can stand firm and grow. At the same time, the promotion strategy of the online store is analyzed, trying to
put forward reasonable suggestions from various angles. Aiming at the problems of inappropriate use of promotion
fees, low efficiency, single, old and scarce promotion means, this paper puts forward some schemes, such as correct use of through-train promotion, giving full play to Taobao passengers'due effectiveness, strengthening
Taobao internal skills, and excavating new promotion means, so as to effectively control the promotion cost, improve the promotion efficiency and optimize the promotion strategy. Keywords:Taobao shop,Promotion strategy, Optimization
目 录
摘要、关键词······················································································· 1
一、中小型淘宝网店发展现状·································································· 1
二、阳光利群平价鞋铺简介····································································· 2
三、阳光利群平价鞋铺推广策略概况························································· 2
四、阳光利群平价鞋铺推广策略存在的问题················································ 3
（一）错误使用淘宝直通车·································································· 3
（二）忽略信誉炒作的弊端·································································· 3
（三）低效率的淘宝客推广·································································· 4
（四）简陋的店铺推广方式·································································· 4
（五）忽略淘宝内功的应用·································································· 5
五、阳光利群平价鞋铺推广策略优化························································· 5
（一）掌握淘宝直通车推广·································································· 5
（二）合理地进行信誉炒作·································································· 6
（三）发挥淘宝客应有成效·································································· 7
（四）增添多样化推广方式·································································· 7
（五）淘宝内功最大化应用·································································· 8
六、结论····························································································· 9
参考文献···························································································· 11
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