浅析奔驰S级与宝马7系的竞争力（汽车论文）
摘要：中国的汽车保有量越来越大,很多中国家庭都拥有了自己心仪的汽车。一提到好车，很多人想到的是奔驰和宝马汽车。因此，本文选出高端车系中的代表——奔驰S系和宝马7系，从外观、性能、配置、营销战略等比较说明两车系的竞争力，分析它们的未来发展前景，让大众增进对高端车系的认识，也为一些考虑购买这两个车系的消费者提供正确的理论参考。
关键词：高端车；奔驰；宝马；竞争力
Analysis of the Mercedes Benz S series and BMW 7 Series competitiveness
Abstract:Chinese car ownership is growing, many Chinese families have their favorite car. Mention of the car, a lot of people think of Mercedes-Benz and BMW. Therefore, we elected representatives in the high-end cars - Mercedes-Benz S-Class and BMW 7 Series, from the appearance, performance, configuration, marketing strategies and other competitive comparison shows two cars, and analyze their future prospects, so that the public promotion awareness of high-end cars, a number of consumers to consider buying two cars to provide a reference for the correct theory.
Key words: High-end cars; Benz; BMW; competitiveness
目 录
第一章 大众眼中的奔驰与宝马......................................1
1.1高端车的定义.......................................................1
1.2奔驰S级的历史文化.................................................1
1.3宝马7系的历史文化.................................................3
第二章 奔驰S级与宝马7系的异同..................................5
2.1外观对比...........................................................5
2.1.1奔驰S级的外观.................................................5
2.1.2宝马7系的外观.................................................6
2.2内饰配置对比.......................................................7
2.2.1装备比较- -舒适性.............................................7
2.2.2装备比较- -信息娱乐...........................................9
2.2.3装备比较- -技术..............................................10
2.2.4装备比较- -新特性............................................10
2.3空间对比..........................................................12
2.4动力对比..........................................................13
2.4.1奔驰S级的动力配置...........................................13
2.4.2宝马7系的动力配置...........................................13
2.5车型官方简评......................................................14
2.5.1奔驰S级.....................................................14
2.5.2宝马7系.....................................................14
2.6章节总结..........................................................14
第三章 消费者的选择与看法.......................................15
3.1街头调查情景对话...................................................15
3.2章节总结..........................................................15
第四章 汽车市场现状分析及未来发展 ..............................17
4.1未来汽车市场对高端车的定位.........................................17
4.2奔驰S级和宝马7系销售走势及分析...................................17
第五章 总结与展望.................................................19
致谢.................................................................20
参考文献............................................................21
参考文献
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