无锡家乐福永乐店商品陈列与布局分析
摘要：家乐福成立于1959年，是大卖场业态的零售先驱。现在拥有超过 11000 家企业经营零售单位， 业务遍及 30 个国家和地区，自从家乐福进入市场以来，它在 1995 年采用国际先进的超市管理模式，主要致力于为消费者提供优质的产品和优质的服务，它的理念是"开心购物家乐福"、"一站式购物"，吸引了大批消费者并受到了消费者的欢迎。以下通过对商品陈列和卖场布局的分析，我们来看一看家乐福永乐店是如何通过合理陈列和布局来提高消费者购买欲望的，在提高销售业绩的同时，如何塑造超市的整体魅力，体现企业的经营思想和目标的。
关键词：商品陈列；门店布局；问题分析
Wuxi Carrefour Yongle Store merchandise display and Layout Analysis
Summary: Carrefour was founded in 1959, is the retail pioneer of the supermarket. Now has more than 11,000 enterprises operating retail units, business throughout 30 countries and regions, since Carrefour enters the market, it adopts the international Advanced Supermarket Management mode in 1995, mainly devotes to provide the high quality product and the quality service to the consumer, its idea is "happy shopping Carrefour", "one-stop shopping", attracts a large number of consumers and has been welcomed by consumers. Following through the analysis of merchandise display and store layout, we have a look at the Carrefour Yongle store is how to improve consumers ' desire to buy through reasonable display and layout, while improving sales performance, how to shape the overall charm of supermarkets, reflecting the business ideas and objectives.
Keywords: Merchandise display; store layout,;problem analysis
目 录
摘要、关键词.........................................................1
一、绪论.............................................................1
二、无锡家乐福永乐店简介.............................................1
三、无锡家乐福永乐店的卖场布局与商品陈列分析.........................2
（一）无锡家乐福永乐店布局分析.....................................2
1．无锡家乐福永乐店布局原则分析...............................2
2．无锡家乐福永乐店外部形象分析...............................3
（1）出入口布局..............................................3
（2）卖场引导设施............................................4
3．无锡家乐福永乐店卖场内部布局分析...........................4
（1）卖场区域划分............................................4
（2）通道设计................................................4
（3）产品布局................................................5
（二）无锡家乐福永乐店的商品陈列分析..............................5
1．陈列的商品................................................6
2．合理规范的商品陈列........................................6
3．商品陈列的形式............................................7
4．商品陈列的数量............................................8
5．商品陈列颜色搭配..........................................8
四、无锡家乐福永乐店卖场布局与商品陈列问题分析.......................8
（一）卖场布局与商品陈列存在的问题...................................8
（二）建议...........................................................9
五、总结.............................................................10
参考文献............................................................11
参考文献
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