电子商务对无锡旅游业的影响
摘要：如今，在世界互联网经济的影响下，电子商务蓬勃发展，电子商务已经渗透到我们生活中每个领域。随着旅游市场的不断深化改革，旅游公司观念的转化，电子商务对旅游业有着不可小觑的影响，促成了旅游业的成长。它可以衍生出一个词叫“电子商务旅游”。旅游业一直是我国国民经济的重要支柱，对民生产业有很大的作用，电子商务对旅游业有很强的适应性。本论文中，以无锡旅游业为案例，通过无锡的个别案例，得出电子商务对旅游业大致作用的结论。电子商务为旅游业提供更大的发展空间。无锡作为一个经济发达，旅游发达的城市，在如此背景下，应深入分析无锡旅游业面临的局势，把握未来旅游业发展的趋势，探究电子商务对无锡旅游业的影响，科学定位无锡的发展方向，打造无锡发展的新模式。关键词：电子商务；无锡旅游业；影响
The Impact of E-commerce on Tourism in Wuxi
Abstract：Under the influence of the world internet economy, e-commerce is developing rapidly and permeating every area of our life. With the deepening reform of the tourism market, and tourism companies have changed their idea. So, e-commerce has a tremendous influence on tourism, which promotes the development of tourism. It deprives a new world, called “e-commerce travel”. Tourism has always been an important pillar of our national economy and has a great impact on the livelihood industry. E-commerce has a strong adaptability to tourism. In this paper, taking the tourism of Wuxi as the case, and analyzes the influence of e-commerce on the tourism industry in Wuxi and draw a general conclusion about the role of e-commerce in tourism. E-commerce can provide greater development space for tourism industry. Wuxi is a city that has great market. In this background, we should analyze the situation of Wuxi tourism industry and grasp the trend of tourism development in the future. We also need to study the influence of e-commerce on the tourism industry in Wuxi and scientifically locate the development direction of Wuxi so that can make reform actively and to build a new model of development. Key words: E-commerce; tourism of Wuxi; impact
1 Introduction
In recent years, with the rapid development of China’s economy, the country is becoming richer and stronger. People have more disposable income and more leisure time to use. Technology is improving so that we get a relatively peaceful social environment. Nowadays, tourism is becoming a very common and popular mode ofconsumption, whether it is domestic or foreign. People are not limited to pursuit of material things, and begin to pursue the quality of life and spiritual pleasure. We have begun to enter the age of mass tourism. Tourism has become a part of people’s life. Tourism is not a purely spiritual entertainment activity, and it needs to be based on social environment. It also is closely related to economic development. According to the relevant definition, the essence of the cultural consumption activity with economic payment as the means, and aesthetic and spiritual pleasure as aim. Tourism is a kind of social intercourse activity. Because people have huge demand for tourism, it has greatly stimulated the development of tourist industry. Tourism is a comprehensive industry. It is a collection of many related industries. Tourism is a service industry that provided natural resources or artificial resources. It includes catering, transportation, scenic spots, shopping, entertainment, accommodation and other industries. Tourism is a kind of industry facing the service, production and marketing.
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