睢宁县旅游业发展现状及对策分析
摘要：在经济水平不断提升的背景下，人们的物质生活经得了极大的满足，那么对于精神上的需求就更高。在这种
市场诉求下，旅游业的兴起就是顺应时代的潮，有效的满足了人们对精神方面的需求。睢宁县本身历史文化底蕴深
厚，且有丰富的旅游资源，在发展旅游业方面有其自身的优势，但是其旅游业发展中也存在一定的不足，制约了当
地旅游业竞争力的提升。文章首先介绍旅游业发展相关理论，然后对旅睢宁县旅游业发展的基本状况和优势进行分
析，在此基础上进一步探析睢宁县旅游业发展的制约因素，并提出相关对策：加强旅游资源的开发力度、继续加强
旅游产品的宣传营销、重视旅游人才的培养、加大对旅游业资金的投入。
关键词：睢宁县；旅游业；旅游资源
Analysis on the current situation and Countermeasures of tourism
development in Suining County
Abstract：In the context of the continuous improvement of economic level, people's material life has been greatly satisfied, so the spiritual demand is higher. In this market demand, the rise of tourism is to comply with the tide of the times, effectively meet the spiritual needs of people. Suining County has a profound historical and cultural heritage, rich tourism
resources, and has its own advantages in the development of tourism, but there are also some shortcomings in the development of tourism, which restricts the promotion of the competitiveness of local tourism. This paper first introduces the
relevant theories of tourism development, and then analyzes the basic situation and advantages of tourism development in Suining County. On this basis, it further analyzes the restricting factors of tourism development in Suining County, and puts
forward relevant countermeasures: strengthen the development of tourism resources, continue to strengthen the publicity and marketing of tourism products, pay attention to the cultivation of tourism talents, and increase the investment in tourism Gold
investment. Key words: Suining County; tourism; tourism resource 一、引言
（一）研究背景及意义
1.选题背景
旅游业素有“永远的朝阳产业”之称，是一个新产业，然而在拉动国民经济增长方
面却起着重要的作用。在经济水平不断提升的背景下，人们的物质生活经得了极大的满
足，那么对于精神上的需求就更高在这种市场诉求下，旅游业的兴起就是顺应时代潮流，
有效的满足了人们对精神方面的需求。虽然受到 2020 年新冠疫情的影响，2020 年国内
旅游人数较上年下降 52.1%，国内旅游收入较上年下降 61.1%。然而业内的专业人士对
2021 年的旅游业发展依旧信心满满。中国旅游研究院院长戴斌表示，经历 2020 年一年
的过渡期，我国居民对疫情防控常态已经有了较强的适应度，对于疫情已经不再是完全
的恐慌，而是对自身的工作和生活进行不断调整，对于生活中的旅游、休闲、工作、防
控都安排的井井有序，可以预见 2021 年旅游市场不断复苏已经指日可待。旅游业本身
是一个劳动密集服务型产业，所以对提升地方经济水平的作用日益凸显，尤其是经济不
发达地区。所以各地政府都对当地旅游业发展上面给予了极高的关注，试图通过旅游业
的兴旺带动其他产业发展。而如何充分发挥本地旅游资源的优势，做好旅游资源开发工作，在促进旅游业发展的同时，也保持当地经济可持续发展，受到了政府、学术界的充
分关注。
2.选题意义
虽然随着人们收入水平的提升，人们对旅游的需求在不断提升，在乡村振兴战略下，
各地均在竭力致力于旅游业的开发，试图以旅游业带动其他产业发展，拉动当地经济水
平，然而乡村旅游发展中依然存在一些问题，比如旅游业人才严重不足，旅游资源开发
不充分等，导致我国旅游业长期处于一个瓶颈期，关键问题就在于旅游业的竞争力和服
务水平，已无法满足人们对高质量旅游的需求。睢宁县拥有丰富的历史人文、自然景观
等资源，但其旅游业发展之路并不顺畅，2020 年睢宁县旅游人次和旅游收入增长都呈现
出乏力的状态，本文研究的内容为分析睢宁县旅游的现状及存在的问题，为睢宁县旅游
业又好又快发展提供理论支撑。
目 录
摘要、关键词······················································································· 1
一、引言····························································································· 1
（一）研究背景及意义········································································ 2
（二）睢宁县旅游业概况····································································· 3
（三）睢宁县旅游业发展优势······························································· 4
二、睢宁县旅游业发展的制约因素···························································· 4
（一）主要旅游资源类型单一······························································· 5
（二）旅游宣传力度不够····································································· 5
（三）高素质和创新能力旅游人才匮乏··················································· 5
（四）缺乏有竞争力的品牌旅游企业······················································ 6
（五）对旅游业资金投入不足······························································· 6
三、睢宁县旅游业发展对策····································································· 6
（一）加强旅游资源的开发力度···························································· 7
（二）继续加强旅游产品的宣传营销······················································ 7
（三）重视旅游人才的培养·································································· 8
（四）培养龙头旅游企业····································································· 8
（五）加大对旅游业资金的投入···························································· 9
四、结论···························································································· 10
参考文献···························································································· 10
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