论无锡屈臣氏（汇金店）营业推广策略的运用(代写市场推广论文）
摘要：营业推广是现代企业广泛使用的一种促销方式，它向消费者或用户传递产品信息，吸引他们的注意和兴趣，激发他们的购买欲望和购买行为，以达到企业最终扩大销售的目的。屈臣氏作为家喻户晓的个人护理连锁店，是与它的独特营销战略分不开的。屈臣氏的营业推广策略不仅使其产品销售保持只增不减的趋势，而且增强了其品牌忠实度，充分体现其优质产品和服务的同时也树立了良好的企业形象。本论文研究在无锡屈臣氏（汇金店）如何运用营业推广策略，首先，介绍企业营业推广的基本理论，包括其概念、作用及无锡屈臣氏（汇金店）主要营业推广方式运用的分析；其次，是对店铺进行市场分析，主要包括自身市场环境优劣势分析和目标市场分析；第三是屈臣氏（汇金店）营业推广策略运用现状的分析；第四具体分析了屈臣氏（汇金店）营业推广策略运用中存在的问题，并针对问题提出了具体的解决对策；最后得出结论。
关键词：屈臣氏；营业推广；市场分析
Theory of wuxi a.s.watson(huijin stores)the use of sales promotion strategies
Abstract: Business promotion is one of the modern enterprise widely used promotions, it transfer product information to consumers or users, their attention and interest, arouse their purchase desire and purchase behavior, to achieve the goal of enterprise eventually expand sales. As household personal care chain, Watson is inseparable with its unique marketing strategy. Watson's business promotion strategy not only keeps its product sales growing trend, and enhance the brand loyalty, fully reflects the quality of products and services at the same time also set a good corporate image. This thesis research in wuxi a.s. Watson (huijin) how to use the business promotion strategy, first of all, introduce the basic theory of the promotion of business, including its concept, function and wuxi watsons (huijin stores) main business promotion way by using the analysis; Second, is to shop for market analysis, mainly including its own analysis of market environment analysis and the advantages and disadvantages in the target market; The third is the watsons (huijin stores) business promotion strategy analysis of the present status of using; Fourth analyzes the watsons (huijin stores) problems existing in the use of business promotion strategy, and puts forward specific countermeasures in view of the problem. Conclusion in the end.
Keywords: Watson; Business promotion; Market analysis
目 录
摘要、关键词…………………………………………………………………………1一、企业营业推广的基本理论………………………………………………………1（一）营业推广的概念………………………………………………………………1（二）营业推广的作用………………………………………………………………1（三）企业营业推广的主要方式……………………………………………………2二、无锡屈臣氏（汇金店）的市场分析………………………………………………4（一）基本概述及企业品牌简介……………………………………………………4（二）店铺自身市场环境优劣势分析………………………………………………4（三）目标市场分析…………………………………………………………………5三、屈臣氏（汇金店）营业推广策略运用现状………………………………………6
(一)面向顾客 ………………………………………………………………………6（二）面对内部员工…………………………………………………………………7四、具体分析屈臣氏（汇金店）营业推广策略运用中存在的问题………………7（一）店铺跟风同行，重复使用某种营业推广手段………………………………8（二）对营业推广策略依赖性强，但信息传播平台狭窄…………………………8（三）样品赠送的种类和方式比较单一……………………………………………9（四）营业推广人员盲目推销………………………………………………………9五、针对问题提出具体解决对策……………………………………………………9（一）店铺应及时进行市场调查，选择恰当推广方式……………………………10（二）确定合理期限，建立信息交流平台…………………………………………10（三）制定合理的营业推广目标及策略……………………………………………11（四）加强店铺员工管理体系，避免恶性竞争……………………………………11六、结论………………………………………………………………………………12参考文献 ……………………………………………………………………………13
参考文献
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