商务交际中的文化冲突及其解决方法
灵活使用语言知识也是其中一个很重要的部分。语言交际语境发生在目标语言文化和源语言文化平衡的时候。交际参与者的语言语用学应符合目标语言文化，但可以根据社会语用学的不同情况灵活运用。例如，在第三国背景下，中外人员混合，中西餐馆并存，主客观因素不明确，文化因素次之。例如，在目标语国家的汉语教师课堂中，虽然汉语教师是课堂的“主人”，但学生是目标语国家的“主人”，而且大部分的物质和社会环境都是目标语文化的，所以很难将中小学文化因素分开。此时，社会语用顺应不需要偏向哪一方，可以灵活处理，相互协调，有时还会以目标语言文化的方式进行。由于不能共享相同的文化环境而造成的文化冲击将逐渐被寻求共同点同时保留差异的文化移情所取代。创造一个各方面都能接受的语言环境将成为跨文化交际的主要目标。
关键词:国际商务；语言交流；文化冲突；商务沟通；解决办法
Cultural Conflicts in Business Communication and Their Solutions
Flexible use of language knowledge is also a very important part. Language communication context occurs when the target language culture and the source language culture are balanced. The language pragmatics of communication participants should conform to the target language culture, but can be flexibly applied according to different situations in social pragmatics. For example, in the context of a third country, where Chinese and foreign personnel are mixed and Chinese and western restaurants are located, the subjective and objective factors are not clear, so cultural factors take second place. For example, in the classroom of Chinese teachers in the target language country, although the Chinese teachers are the " masters" of the classroom, the students are the " masters" of the target language country, and most of the physical and social environments are of the target language culture, so it is difficult to separate the primary and secondary cultural factors. At this time, social pragmatic adaptation does not need to be biased towards which side, it can be handled flexibly and coordinate with each other, and sometimes it acts in the way of the target language culture. The cultural shock caused by not being able to share the same cultural environment will gradually be replaced by cultural empathy seeking common ground while reserving differences. Creating a language environment acceptable in all aspects will become the main goal of cross-cultural communication.
Key words: international business; Language communication; Cultural conflicts; business communication； Solution
Contents
1 .Introduction and background.-------------------------------1
1.1Use of business communication .--------------------------1
1.2. Current cultural conflicts in business communication.--1
2.Typical case analysis about cultural conflicts ——Taking Sino-US trade as an example.------------------------------------------------2
2.1 The current situation of Sino-US trade and cultural conflicts.-2
2.2 The root cause of Sino-US trade conflicts.---------------------3
3.Reducing the influence of cultural conflicts is much important.----5
3.1 We must pay attention to the cultivation of compound talents.--5
3.2 Respecting differences and understand individuality.-----------6
3.3 Making localization trade policy based on reality.-------------6
4.Conclusion and what we learned.------------------------------------7
1Introduction
This year is the 41st year of reform and opening up. With the accelerating process of economic globalization, the scope of commercial trade is expanding, worldwide commercial activities are becoming more and more frequent, and multinational companies are appearing all over the world. However, influenced by regional differences, cultural conflicts always follow the world's commercial activities, inevitably bringing many negative impacts to international trade activities. Taking Sino-US trade as a typical case, this paper deeply analyzes the root causes of cultural conflicts in international business activities and proposes effective and reasonable solutions.
Bibliography
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