浅析公共标识语的翻译技巧——以昆山为例
摘要：如今，公共标识语对中国文化交流与其他国家的经济合作有重要的意义。然而，公共场所的标识语翻译频繁出现错误，较低质量的标识语翻译会造成标识语的理解错误，从而影响城市魅力，损害城市的国际形象。昆山是一座美丽的国际化城市，许多国际友人在昆山学习、生活、旅游。但在昆山，标识语的翻译不是很规范和准确。因而造成外国人不能理解标识语的内容。作为一个国际化的城市，准确的标识语翻译对城市国际化形象的建立具有十分重要的意义，同时也是城市文明程度的体现。本文通过介绍标识语的定义、功能和重要性，分析了标识语翻译存在的问题，提出了标识语误译的解决方法，以期提高标识语的翻译质量，从而提高昆山的国际形象和城市文明化程度。
关键词：公共标识语，翻译技巧，昆山
Translation Technique of Public Signs——A Case Study of Kunshan
Abstract：Nowadays, public signs are very important for China’s cultural exchanges and economic cooperation with other countries. However, pragmatic failures in Chinese-English translation of public signs occur so frequently that they lower the translation quality and even influence the charm and international image of the city. Kunshan is a beautiful and international city, and many foreigners come to Kunshan to study, live and travel. However, the translation of public signs is not very normal and exact. Therefore many foreigners can’t understand the public signs. As an international city, correct and decent translation of public signs contributes a lot to the good image of a city. It also reflects city civilization level. This article mainly introduces the definition, functions and importance of public signs, and it analyses the problem in public signs translation and it brings up solutions to wrong translations in public signs to improve the quality of public signs translation and therefore it will improve the civilization level and international image of Kunshan.
Key words: public signs, translation techniques, Kunshan
Contents
1. Introduction.......................................................................................................................1
2. Public Signs........................................................................................................................2
2.1 The Definition of Public Signs....................................................................................2
2.2 The Functions of Public Signs.....................................................................................3
2.3 Comparison Between Chinese and English Public Signs............................................4
3. Translation Techniques.......................................................................................................5
3.1 Stylizing........................................................................................................................5
3.2 Inversing........................................................................................................................5
3.3 Considering Cultural Factors........................................................................................5
3.4 Simplifying....................................................................................................................6
4. Solutions to Translations Issues..... .........................................................................................6
4.1 Actions Government Can do.........................................................................................6
4.2 Actions We Can Do........................................................................................................7
5. Conclusion...........................................................................................................................7
Bibliography..............................................................................................................................8
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