浅谈旅游广告中的英语翻译
摘要：随着中国经济的发展，人民的生活水平不断提高，促进了旅游业的发展。本文收集和整理了一些国内外的旅游广告，并从翻译的角度分析了这些旅游广告。通过一些关于旅游广告的报刊和文献的研究了解了旅游广告的含义，目的，作用和语言特色。通过一些例子指出旅游广告的翻译涉及多个方面。因此翻译好一个旅游广告可以参考旅游广告的翻译技巧、翻译策略和翻译原则。
关键词：旅游广告；翻译技巧；翻译策略：翻译原则
Discussion on English Translation of Tourism Advertising Language
Abstract: With the development of Chinese economy and the improvement of people's living standard, it promotes the development of tourism. This article collects and arranges some domestic and foreign tourism advertisements. It analyzes these tourism advertisements from the perspective of translation. Through the study of some newspapers and literature on tourism advertising, we understand the meaning, purpose, function and language features of tourism advertising. Some examples point out that the translation of travel advertisements involves multiple aspects. Therefore, a good translation of a travel advertisement can refer to the translation skills, translation strategies and translation principles of travel advertisements.
Keywords: tourist advertisements; translation skills; translation policy; translation principle
Contents
1. Introduction 1
2. Analysis of Tourism Advertisements 1
2.1 The Meaning of Tourism Advertisements 1
2.2 The Purpose of Tourism Advertisements 2
2.3 The Function of Tourism Advertisements 2
2.4 Language Features of Tourism Advertisements 2
2.5 Requirements of Tourism Advertisements 3
3. Translation of Tourism Advertisements 4
3.1 The Purpose of Tourism Advertisements Translation 4
3.2 Translation Principles of Tourism Advertisements 4
3.3 Translation Skills 5
3.3.1 Literal Translation 5
3.3.2 Free Translation 6
3.3.3 Contextual Amplification 6
3.3.4 Abridgement 7
3.4 Translation Strategy 7
3.4.1 Understanding the Differences between Chinese and Western Cultures 7
3.4.2 Understanding the Consumption Psychology of Chinese and Western Consumers 8
3.4.3 Understanding Product Characteristics 8
4. Conclusion 9
1.Introduction
In the context of economic globalization, service factor has replaced product quality and price in the international market competition and become the new focus. As the futurologist Toffler said, the third wave of human society is the revolution of service industry. When the world’s non-traditional service sectors are expanding rapidly, such advertisements are becoming increasingly detailed. Meantime, tourism advertisement, which is a new force, is becoming more and more three-dimensional with the development of multi-tourism, and its origin and evolution has its own historical context and rules. The steady development of economy and the improvement of people’s living standard have promoted the vigorous development of tourism activities and tourism activities have gradually become an important part of people’s lives. In the last 20 years, the advertisement of our country has gone through the process of recovery and reconstruction, macroscopic adjustment and standard development. Tourism advertising is influenced by tourism. It develops first in the international tourism market and then in the domestic market. As a result of the influence of the special track of first seller’s market, then buyer’s market, tourism advertising has developed from the primary marketing method of advertising tourist destinations to overseas markets through limited media means such as newspapers, magazines, brochures and so on. In addition, it through radio, television, direct mail, tourism fair, network camp to the foreign tourism market. It guides the domestic consumer to pursue the service taste to change for the pursue cultural atmosphere. People’s understanding of the tourist destination is described through the text, which shows the importance of tourism advertising. At the same time, more and more attention has been paid to the translation quality of tourism advertisements. In view of this situation, I have carried on the research to the traveling advertisement translation.
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