无锡奔驰汽车销售技巧分析
摘要：随着社会的发展，汽车逐渐走进千家万户。汽车的销售工作需要我们全面了解企业经营理念、企业文化、产品工艺、管理等方面，对不同的顾客采用不同的营销策略，根据真实的成功案例打造出一套属于自己的销售方法，积极向前辈们学习销售经验，以满足客户为己任，打造领先的诚信服务平台，为社会提供“亲和、诚信、专业、便捷”的品牌服务；为汽车消费者拓展温馨时尚的生活空间。
关键词：奔驰汽车；销售理论；销售策略
Analysis of Wuxi Benz sales skills
Abstract：With the development of society, the car has entered innumberable families. Auto sales that we need a comprehensive understanding of enterprise management, enterprise culture,products, technology, management and other aspects, for different customers with differentmarketing strategies according to the real success story to create a set of their own sales methods, active learning predecessors experience, to meet the customers as our own duty, to build the integrity the leading service platform, provide affinity, honest, professional,convenient services for society; to expand automobile consumers warm and stylish living space.
Keywords: mercedes-benz ;marketing theory; sales strategy
目录
摘 要.................................................................................................................................1
第一章 奔驰汽车介绍.............................................................. .......................................2
第一节 奔驰汽车企业介绍........................................ ............................................... 2
第二节 无锡德星奔驰4S店介绍................................................................................3
第三节 奔驰汽车车型介绍..................................................... ................. .................4
第二章 汽车销售八大流程................................................ .......................................... 7
第三章 汽车销售技巧与应用案例........................................................... .................... 10
第一节 具备正确的态度 ......................................................................................... 10
第二节 掌握接近客户技巧....................................................... .................................12
第三节 了解客户心理促成交易. .............................................................................. 13
第四节 奔驰销售应用案例......................... ...............................................................15
第四章 销售建议与策略.................................................. ........................................... .. 16
第一节 影响汽车营销的主要因素.............................................................................16
第二节 奔驰汽车的销售策略.. ..................................................................................17
第三节 奔驰的营销组合策略....... ................................ ............................................17
结论................................................................................ ...................................................18
致谢......................................................................................................................... ..........19
参考文献............................................................................................................................20
参考文献
1.张景来.我国汽车营销的现状与展望. 汽车研究与开发,2009年,04期.
2.高定基.汽车联合促销.经营管理,2008,3月.
3.陈新友.汽车营销艺术通论.北京理工大学出版社.2009,1月.
4.杨保军．竞争营销．经济管理出版社．2004，1月
5.吴建平．市场营销学教程．科学出版社．2010，7月
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