电子商务环境下服装物流的发展趋势——以雅戈尔物流体系为例
摘要：随着社会经济发展，人们生活水平的不断提高，人们对自身的生活水平有了
更多要求，许多行业应运而生，其中发展较好的就是服装物流，以前在我国服装加
工企业里，人们往往重视服装的设计和生产，直到现代物流理念，方法和技术等广
泛应用于社会，服装企业才开始重视自身的服装物流体系。服装物流因为其行业特
点而被要求赋予更多的灵活性，且如今更是电子商务普及的年代，雅戈尔公司物流
系统也随之进行了改变，因此，我以雅戈尔公司为例，对如今电子商务环境下的服
装物流发展趋势进行分析。
本文以雅戈尔物流体系为研究对象，通过对雅戈尔进行分析，更多的了解服装
物流发展的现状与趋势，对现在的市场进行评估，提高发现问题和解决问题的能力
，同时也可以为其他服装公司敲响警钟，反思在电子商务环境下服装物流中可能出
现的问题并及时做好应对措施。
关键词：服装物流；发展问题；发展趋势
Analysis of the development trend of garment logistics under the
environment of electronic commerce——a case study of YOUNGOR logistics
system
Abstract:With the development of society and economy, the continuous
improvement of people's living standard, people on their living
standards have more requirements, many industry came into being, one of
the better is the garment logistics development, previously in the
garment processing enterprises in our country, people tend to attach
importance to the garment design and production, until the modern
logistics theory, method and technology is widely used in society,
clothing enterprises began to pay attention to its own clothing
logistics system. Garment logistics because of the characteristics of
the industry and were asked to give more flexibility, and now it is in
the popularization of e-commerce, Youngor's logistics system, also along
with it change. Therefore, I to younger Corporation as an example, now
under the electronic commerce environment of garment logistics
development trend were analyzed.
The Youngor logistics system as the research object, through analysis of
the younger, more understanding of garment logistics development status
and trends, the market now were evaluated improve identify problems and
problem-solving ability, also can be a wake-up call for other clothing
company, reflection in the garment logistics under the electronic
commerce environment possible problems and timely measures to deal with
.
Keywords: Garment logistics , Development problem, Development trend
目 录
摘要、关键字 1
一、引言 2
二、中国服装物流概述 2
（一）特点 2
（二）环境 4
（三）运营模式及特点 4
（四）发展情况 6
三、传统服装物流的运作方式 6
（一）发展现状 6
（二）基本内容 6
（三）存在的问题 7
四、电子商务环境下服装物流发展SWOT分析－以雅戈尔物流体系为例 8
（一）雅戈尔发展现状 8
（二）电子商务的渗透性及SWOT分析 10
（三）传统服装业向电子商务转型 12
（四）服装企业物流的信息化管理 12
五、电子商务环境下中国服装物流的发展前景 14
（一）存在的问题 14
（二）解决问题方式 15
（三）发展愿景 16
参考文献 16
参考文献
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[3]商纬.电子商务物流管理[M].中国：中国财政经济出版社,2014
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[5]魏丽.供应服装连锁企业电子商务系统概要设计和评价研究[D].中国：江苏科技
大学,2013
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