（汽车营销论文代写）浅谈汽车实体营销与网络营销的结合与转变
摘要：本文主要从汽车营销的概念，汽车网络营销与汽车传统营销结合的意义与发展趋势，网络营销的经营模和发展方法，和汽车网络营销成功的案例分析等几个方面入手，对我国汽车营销现状进行深入的剖析，在传统模式的基础上，针对传统营销中存在的问题提出解决方法，再灌输创新理念，发展网络营销，提升优质的服务和注重汽车品牌的创新与升级，最终提升我国汽车营销的综竞争力。最后促进汽车经济的发展。随着社会经济的发展，科学技术的创新，汽车营销面临的竞争环境越来越复杂，面临的挑战也是越来越严重，现如今传统汽车营销模式已经不能满足企业的发展需要，也不再适应客户的购买和汽车信息的获取需求。汽车实体营销和网络营销的结合和转变已经变得越发重要，创新的时代已经到来了，
关键词：汽车营销 创新 管理系统 网络营销
Abstract：With the development of social economy, the innovation of science and technology, automobile marketing competition environment is more and more complex, the challenge is also more and more serious, nowadays traditional automobile marketing mode have already can't meet the needs of the development of enterprise, also no longer adapt to the customer's purchase and car information capture requirements. Car entity marketing and network marketing and the combination of transformation has become increasingly important, innovative era has come, this article mainly from the concept of automobile marketing, automotive network marketing and traditional marketing combined with the meaning and trend of development, management mode and development of the network marketing methods, and automobile network marketing success case analysis and so on several aspects, the author deeply analyzes the current situation of the automobile marketing of our country, on the basis of the traditional mode, in view of the problems existing in the traditional marketing solution is put forward, to inculcate innovative concept, the development of network marketing, improve quality of service and pay attention to the innovation and upgrading of automobile brand, the final promotion of competitiveness of China's automobile marketing. Finally promote the economic development.
Keywords: car sales innovation Management system network marking
目 录
1. 毕业设计论文-------------------------------------------------------------------------1
第一章 汽车销售行业发展--------------------------------------------------------1
1.1 汽车营销的概述-----------------------------------------------------------1
1.2 网络销售的概述-----------------------------------------------------------3
第二章 网络营销与传统营销结合的趋势及意义-----------------------------6
2.1 传统4S店营销模式的分析-----------------------------------------------6
2.2 汽车网络营销优劣势-----------------------------------------------------7
2.3 中国汽车网络营销发展趋势--------------------------------------------8
2.4 发展网络营销的重要性--------------------------------------------------9
2.5 汽车4S店传统营销与网络营销的结合与转变----------------------9
2.6 4S店营销模式所带来的利益------------------------------------------10
第三章 网络营销的营销模式与方法-------------------------------------------13
3.1发展网络营销的前提条件----------------------------------------------13
3.2 网络营销的后期开展-------------------------------------------------14
3.3 汽车网络营销发展的分析----------------------------------------14
第四章 汽车网络营销成功案例分析-------------------------------------------17
4.1 大众汽车网络营销-------------------------------------------------------17
4.2 实体店所做的措施-------------------------------------------------------18
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4.3 大众网络营销的成功之处--------------------------------------------18
2. 总结------------------------------------------------------------------------------------19
3. 参考文献------------------------------------------------------------------------------20
参考文献
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