简析无锡三六五网络股份有限公司电话销售策略
摘要：电话销售是目前很普遍的一种营销手段，本文通过对无锡三六五网络有限公司电话销售方面现状分析，发现该公司在销售技巧、电话销售员态度、客户资源问题等方面存在问题，提出要进一步完善拨打和语言技巧策略、注重专业人才的和培训、注重开发新的客户等措施，帮助企业提高销售效率。
关键词：电话销售;房地产；三六五网络公司
Introduces Wuxi 365 network co., LTD., telephone sales strategy
Abstract: Telemarketing is a very common kind of marketing, this article through to the Wuxi 365 network co., LTD., telephone marketing present situation analysis, found the company in sales skills, phone salesman attitude, customer resources, as well as problems, put forward to further improve the dial and language skills strategy, focus on professional talents and training, pay attention to the development of new customers, help enterprises to improve the efficiency of sales.
Keywords: Telephone sales; the real estate; The 365 networks
目 录
摘要、关键词·························································1
一、无锡三六五网络股份有限公司简介···································2
二、房地产企业电话销售情况···········································2
（一）企业电话销售的现状············································2
（二）房产电话销售的分析············································3
三、无锡三六五网络股份有限公司的电话销售现状·························3
（一）产品简介······················································3
（二）电话销售业绩··················································5
（三）竞争对手分析··················································6
（四）目标顾客分析··················································7
（五）电话销售流程··················································8
（六）客户阶段分类··················································8
四、无锡三六五网络股份有限公司电话销售存在的问题·····················9
（一）销售技巧问题··················································9
（二）电话目的不明确···············································10
（三）忽视专业培训·················································10
（四）电话销售员态度问题···········································10
（五）客户资源不准确···············································10
（六）电话销售不受重视·············································11
五、无锡三六五网络股份有限公司电话销售的改进措施····················11
（一）完善拨打和语言技巧策略······································11
（二）有限时间内介绍自己以及目的··································12
（三）注重人才的培训及培养········································12
（四）端正电话销售员态度··········································13
（五）提高客户资源准确率··········································14
（六）加强对电话销售的重视程度····································14
六、结论····························································14
七、参考文献························································16
参考文献
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