大运河江苏段研学旅游产品开发研究
——以扬州地区为例
摘要：运河是人类的文化遗产，它将沿线城市紧密相连，具有深远的意义。我国通过立法与政府扶持，
将运河的保护、传承、利用贯彻实施。江苏作为运河遗产点最多的省份，拥有丰富的运河旅游资源。扬州
不仅是大运河江苏段的中心地带，而且也是运河原点城市。本文从研学旅游研究现状出发，探索国内外研
学旅游发展，将运河资源进行分类，选择适宜开发的研学旅游产品的运河旅游资源。以扬州为产品开发的
蓝本，通过对扬州地区内的运河资源与研学旅游的分析，为扬州运河研学旅游产品开发提出策略及建议。
关键词：大运河；江苏；扬州；研学旅游
A study on the Development of Research Tourism products
in Jiangsu Section of the Grand Canal -- A case study of Yangzhou area
Abstract: The canal is the cultural heritage of mankind, which closely connects the cities along the route and
is of far-reaching significance. Through legislation and government support, our country implements the protection, inheritance and utilization of the canal. As the province with the largest number of canal heritage sites, Jiangsu is
rich in canal tourism resources. Yangzhou is not only the center of the Jiangsu section of the Grand Canal, but also
the origin city of the Grand Canal. Starting from the current research situation of research tourism, this paper explores the development of research tourism at home and abroad, classifies the canal resources, and selects the
canal tourism resources which are suitable for the development of research tourism products. Taking Yangzhou as
the blueprint of product development, through the analysis of canal resources and research tourism in Yangzhou
area, this paper puts forward strategies and suggestions for the development of Yangzhou canal research tourism
products. Key words: grand Canal; Jiangsu; Yangzhou; Research Tourism
目 录
前言·································································································· 1
一、研究综述······················································································ 2
（一） 研究背景与目的······································································2
（二） 研究价值与意义······································································2
（三） 国内外研究现状······································································3
二、大运河江苏段运河旅游资源分析························································4
（一） 江苏地区运河研学旅游资源·······················································4
（二） 扬州地区运河研学旅游资源·······················································5
三、 扬州运河研学旅游产品开发现状······················································ 7
（一） 运河研学旅游产品中存在的问题················································ 7
（二） 扬州运河研学旅游产品现状分析················································ 8
四、大运河研学旅游产品的开发对策与建议···············································9
（一） 依托学校教育资源，建立研学旅游课程体系································· 9
（二） 探究扬州研学现状，解决产品开发外部环境································· 9
（三） 围绕运河旅游资源，设计运河研学旅游产品································· 9
（四） 针对产品评价体系，优化研学产品后续功能································10
结语·································································································10
参考文献···························································································12
前言
运河是人类的文化遗产，它将沿线城市紧密相连，具有深远的意义。我国通
过立法与政府扶持，将运河的保护、传承、利用贯彻实施。江苏作为运河遗产点
最多的省份，拥有丰富的运河旅游资源。扬州不仅是大运河江苏段的中心地带，
而且也是运河原点城市，十分适合此次运河研学旅游产品的开发研究。
研学旅游作为专题旅游，国家一直大力发展。本文从研学旅游研究现状出发，
探索国内外研学旅游发展，将运河资源进行分类，选择适宜开发的研学旅游产品
的运河旅游资源。以扬州为产品开发的蓝本，通过对扬州地区内的运河资源与研学旅游的分析，为扬州运河研学旅游产品开发提出策略及建议。
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