（代写销售专业毕业论文）南通东发纸管厂纸制品（包装）营销分析
摘要：现代包装产业基材的四大支柱—纸、塑料、玻璃、金属，在这四种包装基材中，纸管制品增长最快，原料来源也比较广泛。随着各类产物更新速率的加速，纸管也是如此。同时与其他三种包装基材相比，纸制包装材料更有前途，更环保，纸制品已然成为现代包装工业的重要组成部分。东发纸管厂位于南通叠石桥家纺城附近，多年来从事纸制包装材料的生产，专业生产各类纸管，纸箱等，能够满足纸制品需求商的各类要求。同时公司在生产中贯彻质量第一的宗旨，严格把关，杜绝任何次品。公司一直致力于高品质的纸制品的生产，在市场上力争将纸制品做的更好更专业。本文通过对纸制包装品当前市场的分析、未来市场发展趋势以及对东发纸管厂营销环境的分析以及对营销策略的分析来发现公司在营销过程中出现的问题及不足之处，并结合科学的方法给出建议。
关键词：纸制品行业；市场分析；南通市
Nantong DongfaPaper-tube Plant Paper Products (packaging) Marketing Analysis
Abstract：Paper, plastics, glass and metal of the four main pillars of the modern packaging industry,In these four kinds of packaging materials,Paper tube products, the fastest growing raw material sources are also relatively wide.With all kinds of product update rate acceleration, paper tube is also the case.At the same time, compared with the other three packaging substrate, paper-based packaging materials more promising, more environmentally friendly, paper products has already become modern packaging industry an important part.Dongfa paper tube factory is located near the city of Nantong textile stacked stone bridge,, for many years engaged in the production of paper-based packaging materials, specializing in the production of all kinds of paper tube, cartons, etc. to meet the various requirements of the demand for paper products business.At the same time the company in production, implement the purpose of quality first, strictly prohibit any defective. The company has been committed to the production of high-quality paper products, and strive to make paper products in the market to do better and more professional. In this paper, through the analysis of paper-based packaging products in the current market, the future development trend of the market and of East Paper Tube Factory Marketing Environment Analysis and analysis of marketing strategy to find the company appears in the process of marketing problems and shortcomings, combined with scientific method, are proposed.
Keywords:Paper products industry；market analysis；Nantong
目录
摘要、关键词................................................................................................................1
一、公司简介................................................................................................................1
（一）规模................................................................................................................1
（二）现状................................................................................................................2
（三）主要产品........................................................................................................2
二、市场分析................................................................................................................2
（一）市场现状........................................................................................................2
1、当前市场状况............................................................................................2
2、行业分析....................................................................................................3
3、公司在市场所占的份额............................................................................3
（二）纸制品市场未来发展趋势............................................................................4
（三）主要的竞争和优劣势分析............................................................................5
1、主要竞争者................................................................................................5
2、优势及劣势分析........................................................................................6
三、营销环境分析.......................................................................................................6
（一）技术环境分析................................................................................................6
（二）社会环境分析................................................................................................6
（三）人力资源分析................................................................................................6
（四）消费群体分析................................................................................................6
四、营销策略分析........................................................................................................6
（一）产品策略........................................................................................................6
（二）价格策略........................................................................................................7
（三）渠道策略........................................................................................................7
五、东发纸管厂在营销过程中面临的问题分析........................................................8
六、解决方案..............................................................................................................10
七、总结......................................................................................................................12
参考文献......................................................................................................................13
参考文献
[1]李颖生，刘春雄，金焕民．营销创新[M]．第2版．企业管理出版社．2006.
[2]郭永新，王勇．中国纸业发展对策研究[J]．纸业周刊．2004.8
[3]仇向洋，朱志坚．营销管理[M]．石油工业出版社，2003
