B2C电子商务模式的特点与影响研究
摘要：随着信息技术和网络科技的发展，电子商务在生活中扮演着越来越重要的角色。为了应对瞬息万变的经济一体化世界也逐渐，电子商务的模式衍生出多种如C2C、B2B以及B2C。其中，作用最为突出的是B2C模式。B2C即business to customer。business 是企业，customer意为消费者，B2C是企业对消费者的电子商务模式。这种形式的电子商务一般以网络零售业为主，主要借助于网络的形式开展在线销售活动。正确的商电模式能够决定一个企业的未来发展。本文通过论述B2C模式的发展背景、特点，与其他电子商务模式进行简单的对比等方法，着重探索分析B2C电子商务模式的影响。
关键词：电子商务；B2C模式；影响
A Study on the Characteristic and Impact of B2C E-commerce Model
Abstract: With the development of information technology, especially the Internet, E-commerce plays an important role in our lives. As a response to the rapidly changing global economic integration, E-commerce models have begun to emerge, such as the C2C, B2B, and B2C models. At the same time, B2C model is more popular than the other two models. "B2C" is " business to customer," which means that companies provide a new shopping environment - online shopping. This kind of E-commerce is mainly supported by the online retail industry, which handles sales activities through the Internet. The correct E-commerce model determines the future development of the company. Abstract through the discussion of the development background and characteristics of B2C model and comparing it with other E-commerce models. The influence of B2C E-commerce model is emphasized.
Key words: E-commerce; B2C model；impact
1Introduction
B in B2C is Business, that is commercial supply side (refers to the enterprise) and 2 (two) is the homo-sound of "to" and C is the Consumer, that is the Consumer. B2C e-commerce is divided in e-commerce transactions subject a electronic commerce model, it indicates that the enterprise to consumer e-commerce, specifically refers to the implementation by means of information network and electronic data information of the enterprise or business institutions and consumers a variety of business activities, trading activities, financial activities and integrated service activities. Consumers use the Internet in the form of direct participation in economic activities.
Electronic commerce or E-commerce is a term for any type of business or commercial transaction, which includes the transfer of information across the Internet. It covers a range of different types of businesses, from buyer based retail sites, through sale or music sites to business exchanges trading goods and services among the companies. It is currently one of the most important features of the Internet to develop. The development of E-commerce has proceeded in phases. Offline and online brands initially were kept distinct and then were awkwardly merged. Initial E-commerce efforts consisted of flashy brochure sites with rudimentary shopping carts and accelerate checkout.
Contents
1 Introduction 1
2 B2C E-commerce Model 2
2.1 Definition of B2C E-commerce 2
2.2 Development of B2C E-commerce 3
2.3 Characteristics of B2C E-commerce 5
2.3.1 More Humanized 5
2.3.2 More Transparent 5
2.3.3 More Unified 5
2.4 Advantages and Disadvantages of B2C E-commerce 6
2.5 Favorable Environment of B2C Compared with C2C & B2B E-commerce 7
3 Impact of B2C E-commerce 9
3.1 Impact on Management Model Platform 9
3.2 Impact on Development Prospect 10
3.3 Impact on Real Economy 10
4 Suggestions 11
4.1 How to Study B2C Model Further 11
4.2 How to Meet More People’s Needs through B2C E-commerce Model 12
5 Conclusion 14
（1）课题任务、方向：随着经济以及网络技术的发展，网购日益被人们所接受，尤其是在青年人群中颇为流行。在省时省力省财这一需求的刺激下，B2C应运而生。课题应围绕上述背景，研究B2C模式的前景以及如何更好地适应B2C的发展模式。
（2）研究范围及目标：B2C发展模式的相关概念、优劣以及未来的发展前景，结合企业自身状况进行进一步分析B2C模式的影响。
（3）文献评论需查阅近年来相关电子商务企业模式、创新方法以及发展前景等相关文献10余篇。
（4）与指导老师保持联系，按照格式要求打印定稿，交与老师后准备答辩事宜。
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