安阳鼎立冶金销售现状分析与对策
摘要：产品的销售对于任何企业都是一个企业的命脉，对于冶金耐火行业也一样。对于现大多数耐火企业而言，利润的主要来源就来自于销售，销售好了，它所能给企业带来的利润将是一个十分庞大的数字。所以毋庸置疑，良好的销售策略是企业发展壮大的唯一途径。本文分析了安阳鼎立冶金的销售情况，中国的耐火行业目前还属于发展阶段，并没有很成熟。只有少有几个知名品牌，改革开放大大加速了中国经济发展的步伐，使中国成为了世界上最大的消费市场。跨国公司也纷纷吧战略眼光投向中国，在经济持续快速发展和市场潜力巨大的中国寻求新一轮持续发展的机会。因此我们更要发现自身的问题，本文旨在通过研究安阳鼎立冶金所面临的外部环境的变化和内部营销状况，找出销售工作中的不足。提出可行的营销策略，使安阳鼎立冶金在整体行情走低的情况下保持企业的稳定发展。
关键词：鼎立冶金;营销策略；市场环境。
AnyangDingli metallurgical sales status analysis
and Countermeasures
Abstract: Product sales for any enterprise is the lifeblood of a business, for the metallurgical industry, as well as the refractory. For the majority of refractory enterprises, the main source of profit from sales, sales, and it can bring to the profits of the enterprise will be a very large number. So there is no doubt that a good sales strategy is the only way to grow and grow. This paper analyzes the Anyang Dingli metallurgical sales, China's refractory industry currently belong to the stage of development, and not very mature. Only a few well-known brands, the reform and opening up has greatly accelerated the pace of China's economic development, so that China has become the world's largest consumer market. Multi-National Corporation also have strategic vision to invest in China, in the sustained and rapid economic development and market potential of China's huge opportunity to seek a new round of sustainable development. Therefore, we must find their own problems. The purpose of this paper is through the study of Anyang Dingli metallurgy facing the external environment changes and internal marketing situation, identify the lack of sales. The feasible marketing strategy, to maintain the stable development of enterprises makes the separation of Anyang metallurgy in the overall market lower under the.
目 录
摘要……………………………………………………………………………………1
一、绪论………………………………………………………………………………1
二、安阳鼎立冶金整体销售情况……………………………………………………2
三、安阳鼎立冶金销售状分析……………………………………………3
1.安阳鼎立冶金销售纵向分析………………………………………………3
2.安阳鼎立冶金销售横向分析…………………………………………4
四、安阳鼎立冶金销售的优势分析…………………………………………………………6
1.安阳鼎立冶金以质量求生存的经营理念………………………………………6
2.独特的产品特色………………………………………………………………7
3.及时总结销售情况，与客户积极沟通…………………………………………7
4.对工人现场操作生产要求严格……………………………………………………7
五、安阳鼎立冶金销售存在的不足及原因分析 ……………………………8
1.缺少强有力的销售渠道………………………………………………8
2.销售素质进一步的提高……………………………………………………………8
3.销售范围较小，受行情影响较大............................……8
六、改进安阳鼎立冶金销售的几点对策……………………………………9
1.开辟新的销售渠道……………………………………………9
2.建立客户关系管理系统……………………………………………………………9
3.应对不同行业，推出可供多行业生产的产品……………10
七、总结 ……………………………………………………………………………………1 0
参考文献………………………………………………………………………………11
参考文献
[1]李红霞，耐火材料工业发展方向 2010
[2]刘开琪，我国耐火材料的现状与发展趋势，新材料产业 2010
[3]代晓东，我国企业整合营销渠道中存在的问题及对策分析 2010
[4]市场营销教程[M] 北京：华夏出版社 2001
[5]齐佳音 李怀祖 客户关系管理的体系框架分析，工业工程 2002
[6]王冶琦，论营销渠道创新，商业研究 2005
[7]微硅粉的应用领域
http://www.gslxy.cn/News/new_infor/id/51.html
http://www.bysj360.com/html/6486.html
http://www.bysj360.com/html/6469.html
http://www.bysj360.com/html/6483.html
