浅谈商务英语信函写作常见问题及写作策略
摘要： 商务信函是国际经济交流的主要媒介之一, 也是与客户保持联系的手段。商务交流不需要诗意的语言, 但它确实要求我们能够用简单的语言表达自己。每一封国际商业信函的目的都是连接商业、贸易谈判、咨询、处理问题、通过沟通传递友谊, 但不管信息本身多有说服力, 只有在它是正确的时候才有效果。商务信函的形式、语法、风格和词的选择, 不仅反映了作者的知识水平和能力, 也代表了企业的形象
关键词：商务信函，贸易谈判
About Common Problems and Writing Strategies in Business English Letter Writing
Abstract: Business letter is one of the main mediums in international economic communication, and it is the means to keep in touch with customers. Business communication does not require poetic language, but it does require us to be able to express ourselves in plain language. Every international business letter has the purpose of connecting business, negotiating trade, consulting, dealing with problems, and conveying friendship through communication, but no matter how persuasive the information itself, it can only be effective if it is correct. The form, grammar, style and word choice of business letter not only reflect the writer's knowledge level and ability, but also represent the image of the enterprise
Key words: business letter, negotiating trade
1Introduction
With the fleeting advancement of the process of world economic integration and the continuous development of economic globalization, business letter activities have appeared among people of different cultural backgrounds. In the meantime, cross-cultural business letter has become indispensable part in our daily life. In this process, as people trade and work with people from more and more different countries, business English letters have always had many inappropriate situations. There exists economic phenomenon that business letters lead to a series of problems. A typical example can be given: wrong or non-standard business English letter writing will bring unnecessary misunderstanding, trouble and even great economic losses to enterprises and the country.
As a special style, business English letter is a bridge connecting our economic development with the world. Business English letters have gradually been widely used in international trade, and become the important way of business English communication in the global economy and trade. Through business English letters, people can exchange information, do business, negotiate trade and transmit friendship. the success of business English letters is very important to the business of enterprises. Following the rules of English linguistics, the translation and writing of foreign trade letters should pay attention to the target readers, diction, sentence-making, segmentation and the appearance of the letters. The reader-centered domestication strategy is adopted to filter the form, content and language of the original text. The role of business English letters in foreign trade. Therefore, this paper starts with the types and writing principles of business English letters, and makes a concrete study of the common problems and writing strategies in business English letter writing.
2 Business English Letter
As a main means of foreign trade, business English letters are adequate in content and various in form. It includes not only paper mail, but also e-mail, fax, short message and other non-paper mail. Generally speaking, business English letters include inquiry letter, quotation letter, return letter, order letter and so on. As a kind of English for special purposes, business English letters are different from general English in their basic features and translation strategies and methods. A business letter usually has a letterhead, reference number, date, inside address. This chapter analyzes the types and writing principles of business English letters.
2.1 The concept of business English Letter
There are two ways of communication in business letters. The recipient should understand the true meaning of the letter and the sender's way of expression. This kind of communication exists not only in business English letters, but also in face-to-face conversations. For instance, the way a person speaks, the facial expressions on his face, and the tone of his voice when he speaks all reveal something. This implication can be either reinforcing or counterproductive. The same is true of business English letters. The combination of the literal meaning and the literal meaning is the complete information obtained by the reader. Business English letter, in essence, its real purpose is to persuade the other party according to the writer's intention to take certain measures or accept an idea. The message the writer is trying to convey can be very significant. For example, asking the recipient to pay immediately or to amend a clause in a contract. Therefore, we must be able to ensure that the letter's literal and literal meaning help to arouse the interest of the recipient. In short, we need to make sure that what the letter itself is trying to convey contributes to what we are trying to achieve, rather than being contrary to it.
2.2 Types of business English Letter
There are many kinds of business English letters. according to the content and function of business English letters, business English letters can be divided into request letter, inquiry letter, reply letter, comfort letter, appointment letter, congratulatory letter, thank you letter, order letter, inform letter, contact letter, negotiation letter, introduction letter, invitation letter, apology letter, etc. Different business English letters have different characteristics, so different writing methods should be chosen according to different kinds of letters in the process of writing, but some common aspects should be emphasized, such as the writing principles of business English letters and the writing strategies of business English letters. Next, I will talk about business English in detail about the inquiry, offer.
An inquiry means asking for some information about a transaction. In international trade, an inquiry is often made by the buyer to the seller. This type of information can be divided into two categories: general inquiry letters and specific inquiry letters. In a general inquiry letter, the importer only asks for a catalogue, price list or sample of the product, so as to have a general idea of the products the exporter deals in. When an exporter is interested in a particular product, he will send a specific inquiry for the product, asking for an offer from the seller.
（1）课题任务、方向：随着全球经贸一体化的不断推进，国际贸易竞争日益激烈，商务信函写作技巧的重要性也更加突出。本文的关键是指出商务信函写作中的常见问题，通过分析这些问题及介绍一些写作策略，提高书写商务信函的技巧，从而更好地把握商务信函的写作。
（2）研究范围及目标:从多角度寻找分析商务英语中信函写作存在的问题，最终找到提高商务信函写作水平的策略。
（3）文献评论：需查阅近年来关于商务英语信函写作的中文文献近10余篇。
（4）将论文按规定格式打印定稿，提交指导教师。按系统一要求进行答辩准备。
一、选题简介、意义
Business correspondence is one of the main mediums in international economic communication, and it is one of the means to keep in touch with customers. Business communication does not require poetic language, but it does require students to be able to express themselves in plain and accurate words. Every international business letter fulfils the role of business contact, negotiating trade, consulting, dealing with problems, and building friendship through communication, but no matter how persuasive the information is, it can only be effective if it is correct. The form, grammar, style and word choice of business letters not only reflect the writer's knowledge and ability, but also represent the image of the enterprise.
二、课题综述（课题研究，主要研究的内容，要解决的问题，预期目标，研究步骤、方法及措施等）
With the background of globalization, English, as the world language, is playing an increasingly critical role. Especially in business activities, due to the frequent foreign trade activities of enterprises in various countries, English E-mail or business correspondence is indispensable and plays an important role in trade activities. This paper studies the writing principles of business English correspondence and discusses the writing strategies of business English correspondence for reference.
Research approach:
1. Choose an appropriate topic.
2. Collect relative data on the Internet, in the library and from the books I have studied.
3. Keep in touch with the instructor during the writing process and polish the drafts.
Research steps:
1. Thesis report Deadline: 26th, Feb.
2. Data collection and the first draft Deadline: 16th, Mar.
3. First draft modification Deadline: 30th, Mar.
4. Second draft modification and the final version Deadline: 16th, Apr.
Bibliography:
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三、设计（论文）体系、结构（大纲）
除了冠词、介词、连词，首字母都要大写！逐个
1 Introduction
2 General Introduction of Business Correspondence
2.1 Concept of Business Correspondence
2.2 Different Types of Business Correspondence
2.3 Writing Principles of Business Correspondence
3 Common Problems in Business Correspondence Writing
3.1 Ambiguous Expression
3.2 Cumbersome Statement
3.3 Inappropriate Tone
3.4 Misunderstanding Caused by Cultural Differences
4 Writing Strategies for Business Correspondence
4.1 Determine the Reader's Requirements
4.2 Standardize the Structure and Vocabulary
4.3 Pay Attention to the Tone and Intonation of the Letter
4.4 Give Full Consideration to the Cultural Differences
5 Conclusion
