礼仪对商务谈判的影响及应对措施
摘要：随着全球经济的不断发展，商务谈判变得越来越频繁和必要。由于各国之间存在着文化差异，会导致谈判时各国有不同的文化礼仪。了解各国的文化礼仪，会提高商务谈判的效率，影响是深远而长久的。只有了解了各国文化差异，才会解决谈判时的矛盾，最终达到双赢的目的。本文将通过对礼仪对国际商务谈判活动的影响的分析,指出礼仪文化在国际商务谈判活动中具有的重要意义并提出对策建议。
关键词：礼仪；商务谈判；影响与措施
The Influence of Etiquette on Business Negotiation and Countermeasures
Abstract: With the continuous development of the global economy, business negotiations have become more frequent and necessary. Because of cultural differences between countries, countries will have different cultural etiquette during negotiations. Understanding the cultural etiquette of each country will increase the efficiency of business negotiations, and the impact will be far-reaching and long-lasting. Only by understanding the cultural differences between countries will we resolve the contradictions in the negotiations and ultimately achieve a win-win goal. This paper will analyze the influence of etiquette on international business negotiation activities, point out the important significance of etiquette culture in international business negotiation activities and propose countermeasures.
Key words: Etiquette; business negotiation; influence and measures
Contents
1 Introduction 1
2 Different angles contrast the differences between Chinese and Western etiquette.....3
2.1 Different history lead to differences. 4
2.2 Cultural differences lead to different etiquette 5
3 Cultural differences lead to different etiquette. 9
3.1 Differences in meeting etiquette…………………………………………………3
3.2 Analyze Greeting difference……………………………………………………...3
3.3 Distinctive gift etiquette…………………………………………………………4
4 The influence of etiquette on business negotiation......................................................... 9
4.1 Shaping a good social image 10
4.2 Properly handle all aspects of the relationship 10
4.3 There is a risk of breaking the negotiations 11
5. Measures can be taken to solve the problem………………....................................12
6. The application of business English in business negotiation……………………...12
6.1 Accurate oral expression……………………………………………..………13
6.2 Listening plays an important role…………………………………………….13
6.3 Rational use of euphemistic expression in English…………………………..14
6.4 Rational use of euphemistic expression in English…………………………..14
7 Conclusion.................................................................................................................15
1.Introduction
Cultural differences between countries have led to different etiquettes in various countries. With the passage of time and the rapid development of the economy, business negotiations between countries are increasing. Understanding the etiquette of other countries during negotiations has become an indispensable part of business negotiations. Etiquette is the product of human civilization and the norm and norm of people's social interaction. Because of the differences in cultural background, history, and environment between China and the West, there must be significant differences between Chinese and Western etiquette.
2. Different angles contrast the differences between Chinese and Western etiquette
Next, we will analyze from the perspectives of history and cultural differences to discover the difference between etiquette and title. Different cultural backgrounds ultimately led to differences in etiquette during business negotiations.
2.1 Different history lead to differences.
China has a long history, the history of the West is relatively short, and the differences in religious beliefs between China and the West have also led to differences in etiquette. China is an ancient civilization with a history of 5,000 years and has a profound history. Most of the Chinese people admire the Confucian culture, which means that in the process of interpersonal communication and negotiation, the Chinese etiquette is implicit and introverted. Liang Qichao said in the famous "Encouraging the Book": "Secondary is internal school, Western learning is foreign school; middle school is physical and mental, western learning is worldly." The history of the West is only 200 years, and its people may emigrate from various places. Many ethnic groups have come together. Western people are influenced by Greek mythology and Christianity and often believe in individual heroism and dedication. Their etiquette is usually very straightforward.
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