横店影视城营销策略研究
摘要：横店影视城建立时间并不早，但却后来者居上，成为众多影视城发展之中的佼佼者。这其中有他的独特之处，但也有不足之处。该论文主要致力于分析其营销现状，指出其发展过程中的优势与不足，探索进一步强化横店影视城的营销效果的具体策略，为同类影视城发展提供借鉴。
关键词：横店影视城；策略研究；解决方法。
Marketing Strategy Research of
Hengdian film and Television City
Abstract： Hengdian film and television city to establish a time is not early, but it was later in the ranks, becoming the leader in the development of a large number of film and television city. This one has his unique place, but there are also shortcomings. The thesis focuses on the analysis of the marketing situation, it is pointed out that the development advantages and disadvantages of the process, explore further strengthen the specific strategies of city of Hengdian movie and TV marketing effect, provide a reference for the same kind of movie and television city development.
Keywords: Hengdian film and television city; Operational research; Solution method
目 录
摘要、关键词 1
一、横店影视城概况 1
（一）横店影视城发展历史 1
（二）横店影视城景色特点 2
（三）横店影视城产品定位 2
二、营销现状 3
（一）横店影视城目标人群 3
（二）横店影视城营销优势 3
（三）横店影视城营销手段 4
（四）横店影视城营销效果 6
（五）影响横店影视城营销效果的不利因素 6
三、横店影视城营销策略分析 7
（一）优化周边交通环境 7
（二）提高基层服务人员素质 7
（三）综合应用多种营销方式，强化营销效果 8
参考文献 11
参考文献
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