浅析生太农业科技发展有限公司的营销策略
摘要：随着我国经济水平和互联网技术平台的不断提升发展，各大电商平台如春笋般不断崛起，作为第二产业的农业也在与时代接轨，赶上了电子商务这趟快车。纵观全国各地，农产品搬上电商平台营销的成功案例数不胜数，位于广西壮族自治区桂林市阳朔县的生太农业科技发展限公司便深切的贯彻落实了科技兴国的先进理念，将科技与农业相结合，注重市场营销规则。本文首先宏观分析我国水果产业营销的现状，其次介绍阳朔金桔产业链的现状并对生太农业科技发展有限公司的创业案例进行研究并对其营销模式进行分析，最后提出对我国农产品营销的启示。
关键词：电子商务；农业科技；营销模式
Analysis of marketing strategy of agricultural science and Technology Development Co., Ltd.
Abstract:bsWith the continuous development of China's economy and enhance the level of Internet technology platform, the major electricity supplier platform such as bamboo shoots rising, as second of the agricultural industry in line with the times, to catch up with the electronic commerce this express. Throughout the country, the successful case of agricultural products to business platform marketing beyond count is located in Yangshuo County, Guilin City, the Guangxi Zhuang Autonomous Region agricultural science and technology development limited company too will deeply implement the advanced ideas of science and technology, science and technology and agriculture combined with focus on marketing rules. This paper first analyzes the status quo of China's fruit industry macro marketing, then introduces the status quo of Yangshuo kumquat industry chain and Study on students too agricultural science and technology development limited company of the business case and the marketing mode analysis, finally put forward to our country's agricultural products marketing enlightenment
Keywords:Electronic commerce，Agricultural science，Technology
目录
一、 我国水果产业的发展现状.............................................3
二、生太农业发展有限公司介绍............................................4
（一）公司简介..........................................................4
（二）公司组织架构......................................................5
（三）公司产品介绍......................................................5
（四）公司SWOT分析....................................................6
三、公司营销策略分析....................................................6
（一）销售现状..........................................................6
（二）目标定位..........................................................7
（三）产品优势..........................................................7
（四）渠道优势..........................................................8
四、公司遇到的相关问题及解决方案........................................8
（一）暖冬和南风天使金桔“早熟”........................................8
（二）产业信息流通不对称................................................8
（三）春季开市水果竞争激烈..............................................8
（四）传统种植的金桔品相较差影响销售....................................8
五、总结和对我国农产品营销的启示.......................................10
（一）要定位好目标消费者...............................................10
（二）要完善好网络营销手段.............................................11
（三）增强品牌意识提高自身价值.........................................11
参考文献
【1】关于我国农业加入WTO后的思考及建议。葛霞 - 《北方经贸》- 2005-01-25
【2】发挥优势迎接挑战——加入WTO对中国农业的影响。许经勇 - 《株洲工学院学报》
【3】企业多元化集团品牌战略实施指南。沈清; - 《中国质量技术监督》
【4】中国品牌可持续发展之路。王章旺; - 《南京艺术学院学报(美术与设计版)》
【5】以标准化方法影响市场导向。 张娅; - 《市场践行标准化——第十一届中国标准化论坛论文集》
【6】我国水果产业发展状况及柑橘产销形势分析。 - 《果农之友》
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